At the beginning of the twentieth century magazine advertising had become quite sophisticated (see below) with attention paid to eye-catching images, layout, and slogans. At the same time nationally distributed brands became established. Many of the companies below and in the Good Housekeeping list of advertisers (right) still flourish today.

(below: advertisements from the March 1900 edition of Munsey's magazine [in Ohmann 1998:179]; right: from index of advertisements in Good Housekeeping 1926)